CHICAGO – On average, NFL TV ratings are down about 10 percent through the first quarter of the 2017 season, and it has definitely caught the attention of the league office, 32 team owners, in addition to NBC, CBS, Fox, ESPN and DirecTV — who have committed approximately $50 billion to the NFL for rights to broadcast games through the early 2020’s and major advertisers who spend over $4 billion a year to advertise in those broadcasts.