DFS Week 3: Look to the air (yards) to find hidden value By JOHN SAHLYSept. 21, 2017 One of my favorite new stats to come to the forefront in the NFL's expansion of analytics is air yards.One of my favorite new stats to come to the forefront in the NFL's expansion of analytics is air yards. Loosely defined, air yards describes the total distance a football is thrown from the line of scrimmage before it is caught by a receiver. Or, take the total number of passing yards by a quarterback and subtract the yards after catch from his receivers. There are sites that compile the same information and include total targets. There's an argument to be made that air yardage is a better measure of a quarterback's skills and performance than his total passing yards. If a QB dumps a pass off to a running back who takes it 50 yards, that's different than a 50-yard throw deep to a receiver. It should come as no surprise that the leaders in air yards last year were Washington's Kirk Cousins and New Orleans' Drew Brees, while guys such as Alex Smith and Brock Osweiler were near the bottom among starting QBs. How do you use air yards in daily fantasy football? I try to find guys who haven't exactly had high point production yet, but have plenty of air yards. For example, New England's Chris Hogan had almost 100 total air yards in Week 1, didn't get into the end zone and he was underpriced at $5,600 on DraftKings. He turned in a great Week 2. On to who I like in Week 3...Quarterback: High: Tom Brady ($7,900 DraftKings/$9,400 FanDuel): If you're paying up, do it for the QB who is slinging it downfield way more than he did a year ago, and has a history of eclipsing value as a heavy home favorite. Mid: Jameis Winston ($6,000 DraftKings/$7,400 FanDuel): Winston was aggressive against the Bears, averaging 12.1 air yards per attempt. Low: DeShone Kizer ($5,100 DraftKings/$6,900 FanDuel): How often do you get to say Cleveland is a road favorite?Running Back: High: Le'Veon Bell ($8,800 DraftKings/$8,700 FanDuel): After two straight bombs to open the season, you could potentially get Bell at an all-time low ownership level. The volume is still here, and the Steelers will be leading. Game script is in his favor again. Mid: James White ($5,400 DraftKings/$5,600 FanDuel): I'm going to keep jamming in White on DraftKings until his price goes up another $1,000. He hasn't even reached the end zone yet. Low: Alvin Kamara ($4,000 DraftKings/$5,200 FanDuel): His snap count keeps increasing.Wide Receiver High: A.J. Green ($8,100 DraftKings/$7,500 FanDuel): New offensive coordinator. Fresh start. Green Bay defense. Top seven in air yards. Shall I keep going? Mid: Alshon Jeffrey ($5,900 DraftKings/$7,500 FanDuel): Not exactly a mid-tier option on FanDuel, but DraftKings hasn't caught up yet. Jeffery is No. 1 in air yards, and now gets a home game against a suddenly beatable and injured Giants secondary. Low: Torrey Smith ($3,600 DraftKings/$5,300 FanDuel): No. 3 in air yards, and we all know Smith doesn't need much to pay off his price. One deep ball behind that Giants' secondary is all it will take.Tight End High: Travis Kelce ($6,000 DraftKings/$7,100 FanDuel): A plug-and-play guy if you're spending up at tight end this week. Mid: Delanie Walker ($4,400 DraftKings/$6,500 FanDuel): Still the No. 1 option in the Titans offense until proven otherwise. Low: Cameron Brate ($3,000 DraftKings/$5,100 FanDuel): The breakout didn't come in Week 2, but it's coming for Brate.