We considered 10 different cooler uses and needs a football fan would require: From the most portable to the most high-tech. We also picked an overall favorite for both hard and soft coolers.
Other factors we considered:
Portability: It doesn’t matter if it can hold half a cow if you can’t bring it with you. Are the handles well made? How heavy is it?
Capacity: Coolers come in all shapes and sizes — we kept our focus at something that would fit in a pickup or SUV, while still leaving enough room for other tailgate necessities.
Durability: Cheaply made coolers still keep things cold. We’re looking at the long-term.
Ability to keep things colder, longer: Does it keep things cold for hours, or days?
Price: If there was a debate about two different coolers, we factored in the cooler that offered a better value