Adam Sandler (far left)
About the Author
Recent posts by Keith Schleiden
If there's one thing that Super Bowl week is known for other than football overload, it's celebrities taking advantage of the situation to market their latest initiatives.
With star-loving sports-radio show hosts eagerly inviting anyone and everyone with a recognizable face to sit down in their Radio Row booths, it's a dream come true for any marketing agency seeking a little free publicity.
While I spent the majority of my time down here in South Florida working media sessions with the Colts and Saints, attending myriad press conferences and sitting in the media workroom transcribing interviews and writing copy, I did occasionally get a chance to mill about the mayhem of the Super Bowl Media Center and bumped into a handful of stars — ranging from A-listers to C-listers.
Today, the biggest names to be paraded around the place were Jamie Foxx, Kevin James,
Adam Sandler, Rob Schneider, Chris Rock, David Spade. They must have had some seriously funny things to say, because more than 200 feet away, behind a divider that separates the central portion of the Media Center and Radio Row from the working press area, I routinely had to hit pause on my digital recorder because I couldn't hear what I was listening to over the roars of laughter coming from across the building.
Floyd Mayweather was in the house promoting his upcoming fight vs. Shane Mosley. Mayweather, as some of you may know, began the season making picks for PFW in Eric Edholm's "Around the NFL" blog. I tried to snag his Super Bowl prediction but was rebuffed by his handlers, who were eager to move him from one radio show to the next. "Champ" had to go.
Another popular figure, taking photos with folks from the North Texas Super Bowl Host Committee and their counterparts from the 2012 Indianapolis Super Bowl Host Committee, was none other than Windell Middlebrooks. Who? You probably better know him has the burly, bald Miller High Life delivery man who routinely yanks product from undeserving vendors.
John Schnatter, better recognized as "Papa John," made a grand entrance yesterday, carrying stacks of pizzas. He delivered them to his crew of helpers who then dished out the product to a horde of hungry media types and Super Bowl volunteers. Then, of course, he made the rounds promoting his product.
And, of course, there was Jared Fogle of Subway fame. While munching on my free piece of pizza, I chatted with the friendly TV commercial celebrity who has been a Media Center mainstay for years.
This is just a small sampling of the folks who showed up to hawk their products and market their brands in the past few days, as I missed most of those who filed through while doing what I was supposed to be doing — covering football.