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Recent posts by Michael Blunda
Don't worry about CBS hurting for money anytime soon: It just sold out all of the ad slots for Super Bowl XLIV.
The network confirmed Tuesday that all 62 in-game spots have been sold. At anywhere between $2.5 and $3 million per 30 seconds, CBS is expected to bring in more than $200 million in ad revenue alone, including the pre- and post-game commercials.
"Considering where things are with the economy, we are pleased we are where we are," CBS Sports' John Bogusz told Adweek.
One of the ads drawing buzz leading up to Sunday's Saints-Colts showdown involves former Florida QB Tim Tebow representing the group "Focus on the Family." He and his mother will reportedly share a story about how she refused to have an abortion when she was pregnant with him, despite doctors recommending it. Pro-choice groups tried to get CBS to turn down the spot, but the network ultimately decided to run it.
Many companies will be returning to advertise during this year's telecast, such as Anheuser-Busch, Hyundai, Audi, Dodge, Cars.com, CareerBuilder and Coca-Cola. New advertisers to the big game in 2010 include HomeAway, a vacation rental service, the U.S. Census Bureau and the cable network truTV. Pepsi, on the other hand, will not air commercials during the Super Bowl for first time in 23 years.
As usual, expect plenty of commentary and criticism of this year's collection of Super Bowl ads all over the interwebs come Monday morning.