The Bills will not participate in a new blackout policy that allows teams to declare a sellout if 85 percent of non-premium tickets are sold.
The new policy offers teams flexibility to avoid local television blackouts. CEO Russ Brandon explained the organization’s reasoning on the team’s website.
“We are a volume-based franchise,” said Brandon said. “For us to be successful we have to keep our ticket prices low and sell a great number of tickets. At 73,000 strong, our fans create one of the best Home Field Advantages in the entire National Football League.”
Teams that do participate in the 85-percent rule must surrender 50 percent of money from every ticket sold over the threshold to the NFL’s “visiting team pool” instead of 34 percent. The Bills have had six regular-season home games blacked out on local TV over the past two seasons, and only one of those would have been lifted with the 85-percent rule.