There's just something about Josh McDaniels and his offensive system that seems to bring out the best in WR Brandon Lloyd.
Under McDaniels' direction in Denver during most of the 2010 campaign, Lloyd had a monster season, gaining a league-best 1,448 yards (18.8 yards per catch) with 11 touchdowns.
Under McDaniels' direction in St. Louis since being obtained in an Oct. 17 trade with the Broncos, Lloyd has wasted little time becoming the Rams' No. 1 receiver, making vintage highlight-reel catches and offering hope for a vastly improved passing game the rest of the season.
"I'm the kind of person that needs to be totally clear about what is expected of me, and Josh creates that kind of environment with this offense," Lloyd told PFW. "It's either this way or that way, with nothing in between. There is a lot of pressure to understand all the reads and recognize the pre-snap defenses.
"But when you get on the same page as the quarterback in this system, it's a beautiful thing."
Lloyd clearly had a beautiful thing going with QB Kyle Orton in Denver, and he sees the same kind of connection developing with Rams QB Sam Bradford.
"It's going really good," Lloyd said of his interaction with Bradford. "Sam has totally bought into what Josh is teaching, and he's a very good vessel as far as relaying all the different aspects to the other players. His expectation level for his receivers is very high. I think that's why we are working so well together. Our preparation is getting better. And I'm having lots of fun passing on little things I've learned to the rest of the guys.
"I just hope, for his career's sake, that Sam doesn't have to make a change to another offensive coordinator after this season. If he can get 3-4 years in this system, he can be something fierce."
Lloyd is also excited about the recent return to action of WR Mark Clayton from the physically-unable-to-perform list.
"Mark also has a lot of experience. He and Sam already have an innate trust with each other, and this is an offense that is totally based on trust," said Lloyd. "He has the ability to get open and is a reliable target, and that does nothing but add another dimension to this offense."