Alfred F. Kelly, Jr., former president of the American Express Company, will serve as the CEO of the New York/New Jersey 2014 Super Bowl Host Committee.
Committee co-chairmen Jonathan Tisch and Woody Johnson — treasurer of the Giants and CEO of the Jets, respectively — made the announcement Monday morning in East Rutherford, N.J. Kelly will oversee preparations for the NFL's first open-air, cold-weather Super Bowl, to be played at New Meadowlands Stadium in February 2014.
"Having led one of the most successful Fortune 500 companies, Al is a great choice to lead our host committee and drive this effort forward energetically and efficiently," Johnson said in a statement released by the host committee. "We believe we have secured one of the best minds in the business world to guide us as we set out on this historic endeavor, and, with Al at the helm, are thrilled with this strong start to the years of planning and implementation that are ahead."
"Al's professional career to date can best be mapped by marking one success after another," Tisch said. "At American Express, he set effective, strategic objectives, drove operating excellence, and assembled focused teams that produced top-quality results, helping to mold the company into the innovative marketing and customer service powerhouse that it is today. Al's winning record proves that he possesses the strategic ability, insight and fortitude to help us bring the world's greatest game onto its biggest stage."
Kelly retired from American Express in April 2010, and since has been working in various roles, including on the Board of Directors of MetLife.
"This is truly a once-in-a-lifetime opportunity, and instantly struck a personal chord with me," Kelly said. "As a lifelong resident of the region and an ardent football fan, I am eager to leverage my skill and experience in marketing and customer service, two of the hallmarks of American Express's success, to drive this landmark effort forward."