The Rams, a surprisingly successful team in 2010 at 7-9, have announced a rise in ticket prices for the 2011 season. It is the team's first increase in prices since 2007, according to the St. Louis Post-Dispatch.
The article quotes Kevin Demoff, St. Louis' executive vice president for football operations, who says that most ticket prices will increase by $4 to $7 a game for PSL holders (which doesn't include club seats or luxury suites). Demoff said the price of the cheapest tickets, in the upper reaches of the Edward Jones Dome, is not going up.
"The cheapest tickets will remain at $25," he told the newspaper. "So you can still buy a season ticket for $250. There's varied increases throughout the building. Most fans will have their numbers returned to slightly above what they were in 2009."
Ticket prices were frozen after the '07 and '08 seasons, and following a 1-15 season in '09, prices actually went down a year ago. But the team felt that with QB Sam Bradford in the fold, the time was right to raise prices.
"Ticket pricing to us is probably the most important business decision we make every year because it impacts so many people in so many different ways," Demoff said. "We don't want to pretend we know how people should spend their money, or tell them how they should do it. We look at it from what's fair to our customers but that helps the club continue to be competitive. And where's that intersection.
"We're still in the lowest quarter of the league in ticket prices. So we know that our product is still among the least expensive products in the NFL."
The way we see it
The timing is a bit questionable to announce a rise in prices, as there is no guarantee there will even be a 2011 season, thanks to the current labor situation. With ownership claiming it deserves more of the $9 billion the league earns, it may be difficult to convince fans that an increase in ticket prices is necessary.