Super Bowl XLV sets all-time ratings record

Posted Feb. 07, 2011 @ 4:03 p.m.
Posted By PFW staff

Super Bowl Sunday is always the biggest night of the year for the TV network airing the game, and last night was no exception for FOX.

The game between the victorious Packers and Steelers was the most-watched TV program ever, with 162.9 million viewers tuning in and an average of 111 million people throughout the telecast; the game was on in 46 percent of households across the United States. It topped last year's game, won by the Saints, which was seen by 153.4 million, according to Brian McCarthy of the NFL's public relations department.

The two highest-rated local markets, not surprisingly, were Pittsburgh and Milwaukee, both of which drew 59.7 ratings. The game received its peak national ratings down the stretch of the fourth quarter, between 9:30-10 p.m. ET, with a 49.2 share.

The way we see it

After a season filled with record-setting ratings, this comes as no surprise, considering the game went down to the wire. The Packers and Steelers each have storied histories and loyal fan bases, which obviously worked out quite well for FOX.