The Chargers will drop ticket prices on 6,500 seats in 2011.
The View Level endzone tickets, which cost $63 last season, will drop down to $54 next season. The seats make up nearly 10 percent of Qualcomm Stadium's seating.
"We think lowering the price of these 6,500 season seats gives us the best chance to fill Qualcomm Stadium next year," Chargers executive vice president A.G. Spanos said. "A full, loud stadium gives us the strongest home-field advantage and allows the fans at home to enjoy the game as well."
The team will keep all other ticket prices the same for a fourth consecutive year.