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Football wins ratings battle yet again

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By PFW staff

For the second evening in a row, the NFL topped playoff baseball in TV ratings.

The Titans' 30-3 win over the Jaguars, which was mostly played with a pair of backups at quarterback, drew a 7.2 overnight rating, according to CNBC sports business reporter Darren Rovell. Game Three of the American League Championship Series, which the Rangers won 8-0 over the Yankees, brought in a 6.5 rating. Both games were on cable, with the football airing on ESPN and the baseball on TBS.

This comes on the heels of NBC's Sunday-night victory over FOX, with the Colts-Redskins game drawing a 13.2 compared to the Giants-Phillies NLCS Game Two, which earned an 8.1.

The way we see it

If a playoff baseball game with the most storied franchise in professional sports (the Yankees) facing one of the top pitchers in the game (Cliff Lee) can't beat a disappointing "Monday Night Football" contest with two mid-market teams playing backup QBs, it just proves that it doesn't really matter who is playing — more viewers will tune into football no matter what.

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