NBC wins ratings battle vs. playoff baseball

Posted Oct. 18, 2010 @ 12:40 p.m.
Posted By PFW staff

Baseball may be known as America's National Pastime, but more than ever, it appears football has become America's Obsession.

Sunday night's 27-24 Colts victory over the Redskins, airing on NBC as the Giants-Phillies NLCS Game Two was being broadcast on FOX, drew a 13.2 overnight rating and a 20 share, dominating their baseball counterpart. The rating was the highest opposite a baseball playoff game since Oct. 13, 1997, when a Cowboys-Redskins Monday night game on ABC drew a 16.4/25 share.

NBC has aired Sunday-night games for five seasons and the ratings have increased each year while competing against playoff baseball, according to the network.

The way we see it

FOX's baseball ratings (8.1/13) were solid, but had no chance compared to the Peyton Manning-Donovan McNabb show on NBC. Expect the league to continue giving NBC star players for their Week Six game, as they want to win the battle for the eyes of sports fans on a yearly basis.

And it will be interesting to see how the ratings do in a couple weeks when, for the first time, the NFL will air a Sunday-night game against the World Series.