In 2009, Jacksonville was the poster city for television blackouts — nine of the Jaguars' 10 home games were not televised locally. Owner Wayne Weaver delivered a very straightforward message to fans this offseason: if they want the team to remain in Jacksonville, they need to attend the games and help change the national perception that Jacksonville is not a viable NFL market. Although the club has a long way to go, the fans have responded. The Jaguars' first four home games have all been sell-outs. And while the greatest challenge lies ahead with late-season games against the Browns, Raiders and Redskins, we hear the team's attractive and affordable ticket-sales campaign, paired with the work that mayor John Peyton and former Jaguar Tony Boselli are doing in the community to encourage fans to buy tickets and a 3-2 start by the team has helped to raise optimism for the future.