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EverBank deal a 'game-changer' for Jaguars?

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Recent posts by Arthur Arkush

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Posted July 29, 2010 @ 6:22 p.m. ET
By Arthur Arkush

For the first time since 2006, the Jaguars' home stadium will have a corporate name attached to it. The team recently agreed on a five-year, $16.6 million deal with Jacksonville financial institution EverBank to call the stadium EverBank Field. "I clearly think it's a game-changer," owner Wayne Weaver said on the club's Web site. There is no question the deal is a plus for the team's image, which has been clouded in recent years for not having a naming-rights deal and for poor ticket sales, but whether it's a "game-changer" is yet to be determined. The $16.6 million over five years, which equals roughly 1,500 club seats sold per year, is a nice added revenue stream, but ticket sales are still undoubtedly the No. 1 issue facing the franchise. The team announced that it will televise the preseason games — nine of 10 home games were blacked out in '09 — despite not being sellouts. Some think the decision could backfire on the club. It allows the fans to wait until the regular season to purchase tickets, which may be the wrong message to send, given the urgency of the situation for the financially struggling franchise.

 

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