A unique cross-promotional marketing strategy is in the works involving the Chicago Bears and the Chicago Blackhawks. The Bears and Blackhawks have announced a historic partnership between the two franchises, marking the first of its kind between a founding franchise of the NFL and an "Original 6" National Hockey League team.

“Partnering with the Blackhawks is a unique relationship that showcases two storied Chicago franchises,” said Bears senior director of sales and marketing Chris Hibbs. “The collaboration of the two teams and our star athletes is something we hope the passionate Chicago sports community can rally around.”

Said Blackhawks senior vice president of business operations Jay Blunk: “We are honored to partner with one of the most recognized brands in the world. The privilege and honor of associating with the Bears, one of the largest brands in professional sports, is one of the highlights of our young season. This will give our players and organization exposure to millions of loyal Bears fans.”

The cross-branding promotional initiative includes commercials, representation inside Soldier Field and the United Center during home games for each team and a wealth of other activities. The five sets of commercials that will be released this fall feature one Bears player and one Blackhawks player, emphasizing the mutual support between each organization and the city of Chicago.