Picking up on the very positive vibe team sources tell us has been produced by new strength and conditioning coach Rock Gullickson, we hear that no Rams player has been more fired up than starting ORG Rich Incognito. Word is Incognito has set the pace in the weight room this offseason and has really made a strong first impression on new head coach Steve Spagnuolo, who likes his linemen to be as physical as the rules allow. Abiding by the rules, however, has been a well-documented problem for Incognito, whose ill-timed behavioral brain cramps have made him the No. 1 whipping boy for frustrated Rams fans the last couple of seasons. Incognito is on record this offseason as saying he wants to become “a more mature player” — a smart move on his part considering that he’s entering his contract year. “With everything he’s done, I’ll believe it when I see it,” one team insider said. “There’s no doubt he fits Spagnuolo’s mold and has a chance to make a lot of money.”    

Kickoff is coming! Be sure to buy copies of the Pro Football Weekly/Yahoo! Sports 2009 NFL preview magazine, as well as the Pro Football Weekly/Yahoo! Sports Fantasy Football Guide 2009, both of which are now available at bookstores, newsstands and retail outlets where magazines are sold. Or order your copies online at PFWStore.com.